Want Success? Point To The Perfect Membership Model
The model you decide upon for your membership site is of the utmost importance and the one you choose depends upon your objectives. There are basically two types of membership sites. There are free sites and there are paid for sites.
The two types of membership sites have one thing is common. Their memberships are made up of people who share a common need or have a common interest. You can, of course, buy a domain, set up a website and not charge for memberships but choose who to admit and who not to admit. Or you can just set up a site on an already established network.
Two examples of free membership sites are Groups on google and facebook. It costs nothing to set these sites up and there is no charge at all for a person to join.
There are no paid administrators or moderators. Each site sets its own rules for how to join and the code of conduct for the site. The site topics are many and varied. There are many “support” sites for those with health problems or concerns and for those who have suffered the loss of loved ones.
There are sites for those who are passionate about crafts like quilting or wood working. There are sites for those who love to travel. There are sites for different age groups from teens to seniors.
The sites include chat software and a limited amount of space for posting pictures, documents and links per member. The free sites do not have such things as access to specialized data or lists. They don’t give access to such things as music lessons.
Paid for membership sites are set up by businesses or individuals with the objective of making money by supplying hard to find information, access to specialized data or lists, or instruction in various fields.
Membership sites are owned and operated by people who either own the sites or who are hired by the site owners to monitor and administer them. The topics for paid for membership sites are even more varied than the free sites and certainly more specialized.
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You can sell subscriptions for online content with your own membership site? Selling online content by way of a password protected website has become big business.
Not only is it fast to set up, but the start-up and running costs are minimal. Work from home entrepreneurs and big businesses alike are tapping into this new-found revenue source.
One of the great things about starting a membership site is you can take your hobby, specialized knowledge or profession and turn it into a profitable business. Your challenge will be finding exclusive content. You can start it part time but it will likely develop into a full time business.
Planning for and setting your site up for auto-responders, automated sign-ups, credit card processing, automated cancellations, etc is all part of a successful membership website. Starting and running a membership site can be a lot of fun and very exciting, however you need to know what’s involved in setting one up, and then managing it effectively.
This whole process can seem a bit daunting. However, as complex as this seems, many companies offer a low cost, easy-to-use software solution. This makes it possible for almost anyone to start and market a membership site at a very low cost.
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